AMD gets serious: New Catalyst 12.11 drivers “Never Settle”, Radeon HD 7000? Revive from the ashes?

By | Friday, Jul 19 2013 2:52PM


It is said that sometimes you have to hit rock bottom to find the real problem. In the case of AMD, after announcing its financial report for Q3 2012 and drastic changes  to be carried out to put on the right path to the company, today woke up to the announcement of a new strategy called “Never Settle “involving primarily a new version of its Catalyst software suite designed to improve competitiveness in price / performance of the Radeon HD 7000 Series and bundle program includes gaming coupons purchase any of the cards.

Drivers AMD “Never Settle” Performance improvements of up to 15% 

Giving a bit of explanation to what AMD is presenting us, there is no doubt that the objectives of the company is to leave the table set for the end of the year season is already around the corner, to regain some ground against granting NVIDIA offer performance improvements to their GPUs based on GCN architecture with a major update driver, the Catalyst 12.11 (9.10.8).

The interesting thing about the Catalyst 12.11 drivers is that, unlike other versions which only benefit a few models and game titles, the team in charge of driver development has been willing to do the extra mile to deliver a higher optimization (the third since its launch) to the entire line of Radeon HD 7000 Series, including: the HD 7750, HD 7770 GHz Ed, ​​HD 7850, HD 7870 GHz Ed, ​​HD 7950, HD 7950 BE, HD 7970, HD 7970 GHz Ed , and HD 7990, as well as mobile parts Radeon HD 7700M series, series HD 7800M, and HD 7900M series.

It is known that optimized drivers have always the answer to have GPUs giving everything they have to give, but could it be that the Catalyst 12.11 is what you need AMD to become competitive? Theoretically, AMD promises a performance improvement of up to 15% in several games, including; Battlefield 3, DiRT Showdown, Sleeping Dogs, Medal of Honor: Warfighter, and more.

Talking about specific cases AMD says the Radeon HD 7970 Ghz Edition with Catalyst 12.11 will be able to increase performance by up to 20% compared to the GeForce GTX 680, the HD 7970-15% against the GTX 670, HD 7950 and other 20% against the GeForce GTX 660 Ti. Is it possible? To answer that question we turn to some of the reviews (the last item is a list) detailing precisely if there are improvements or not.

No readings will ruin them which are certainly required, but what we have noticed in the benchmarks, the Catalyst 12.11 drivers added that “other thing” that may need AMD to (eg) the Radeon HD 7970 Ghz Edition pair an few more things with the GeForce GTX 680. Although drivers show that Ghz Edition Radeon HD 7970 is positioned in most cases on the GTX 680, I would say that is superior, since the difference between the two cards is, as already mentioned, more closed.

Seduce pockets, and conquer

On the other side of the coin leverages AMD’s next strong sales season to announce its “Never Settle Game Bundles” which comes as part of the same campaign, but in order to entice gamers to buy game cards watering from the Radeon HD 7900 Series, Radeon HD 7800 Series to HD 7700 Series. The game remains in development in all segments is the Medal of Honor: Warfighter, as when purchasing any of the above cards will have a discount of 20% to purchase via Steam.

The promotion also includes that buying a HD 7900 Series Steam is giving away coupons for FarCry 3, Hitman: Absolution, and Sleeping Dogs. If, however, ours is save a few pennies and have two GPUs in the PC, in the purchase of two HD 7800 or 7700 Series includes coupons FarCry 3 and Hitman: Ascension, while one of the above cards just a coupon for Far Cry 3.

The new 12.11 Catalyst driver still do not see it available for download but the reviews already available is a matter of waiting to do so acceptance will this new campaign from AMD that, for my taste, sounds like a “all or nothing”. I mean, not every day you see a manufacturer give a bundle valued at more than USD $ 170.