AI and automation for digital business in 2025: what you need to know

The use of artificial intelligence (AI) to implement automation for digital businesses has been gaining significant momentum in recent years and 2025 is no exception, as it is among the main trends in the digital field.

According to the SME Digitalisation Report on a Comparative Analysis Edition 2023 – Data 2022, prepared by the National Observatory of Technology and Society (ONTSI), at least 75% of companies in the Union are using cloud computing services big data and/or artificial intelligence based on their business operations.

This shows that these technologies, through which it is possible to automate the operational processes of digital businesses, are transforming the way they are managed, which contributes to making these eCommerce businesses much more productive and profitable.

6 keys to how to automate your digital business

Through AI, it is possible to significantly improve the execution of processes in rehearsal-time facilitating the interpretation of data from which to make informed decisions based on trends and behaviours of the target audience.

Thus, some key points to keep in mind when automating and digitizing a business during the year 2025 are the following:

Issuing electronic invoices

One of the ways to conceive profitable automated businesses is to configure the issuance of electronic invoices so that these documents can be generated automatically.

In this sense, you can use accounting management software to create invoices that have a design based on the visual identity of your brand and are issued based on the legal regulations of the country or countries where you sell your products.

Take into account the following aspects to carry out the issuance of electronic invoices effectively:

• These documents must include the same elements as traditional paper invoices.
• It guarantees the authenticity of the invoices’ origin and that their contents have not been modified.
• Keep backup copies of invoices in the cloud or secure servers for as long as required by law.

Customer Service

One of the areas in which you can apply automation for digital businesses is in customer service, through which it is possible to respond to the questions and concerns of users and customers 24 hours a day, 7 days a week, improving customer satisfaction.

AI tools can be used to analyse customer data to understand what people like, what they buy and how they interact with your brand, improving operational efficiency in customer service.

Customer service automation will allow you to implement the following actions:

• Answers some of the main questions frequently asked by users and customers.
• Personalize responses based on customers’ purchase history.
• Provides product suggestions based on your interactions on the eCommerce site.

Planning content strategies

Through automation for digital businesses, you can carry out content strategy planning in various formats, whether for the eCommerce website or social networks.

In this sense, you can plan this content based on the brand’s target audience in increasing the number of conversions, because the texts that are more personalized and attractive to these users will increase their interactions with the brand.

Some of the ways AI will help you efficiently plan your online store’s content strategy are as follows:

• Tailor messages based on user behaviour references.
• Suggest content structures and formats that are effective for your specific audience.
• Optimize marketing campaigns focused on conversions and engagement.

Implementation of cybersecurity strategies

Cybersecurity is one of the areas in which you can implement automation to offer more robust financial and personal data protection mechanisms since you have the possibility of using AI systems to detect and respond in real-time to potential threats that may arise on your online store’s website.

This will allow you to protect confidential data and the digital assets of the business, guaranteeing greater security for customers who make online purchases in your eCommerce. Prevention, constant monitoring, and compliance with legal regulations are crucial. 

Some of the actions you can implement to offer security mechanisms to protect your personal and financial data are the following:

• Implement 2-factor authentication (2FA) to increase security levels for eCommerce users.
• Request the creation of passwords that are difficult to crack. The passwords should be at least 12 characters long and consist of a combination of letters, numbers, and symbols.
• Do not store customer data on the server.

Using mobile applications

One way to automate your eCommerce processes is to use a mobile application that allows customers to connect with their smartphones from wherever they are and make their online purchases safely. 

This will help you significantly reduce the workload of your business and in turn, you will be able to provide a better user experience, offering a good online reputation since your digital business can give an image of seriousness and professionalism.

The main aspects you should take into account when offering a mobile app in your eCommerce are the following:

• Save users’ purchases in the shopping cart, even if they close the mobile app.
• Perform SEO and ASO optimization of the mobile app.
• Integrate your mobile app with digital wallets, such as Google Play or Apple Play.

Data-driven decisions

One of the alternatives for automating work in an online store is to store data with which to make more informed decisions that allow for reducing operating costs, improving risk management and being more productive in the various processes carried out in this digital business.

Data analysis therefore enables us to gain in-depth knowledge of customers’ purchasing behaviour, monitor key performance indicators (KPIs) and optimise processes based on these.

Below are some of the factors you need to consider to effectively make informed decisions based on business data:

• Define review plans to identify areas for improvement.
• Perform A/B testing to make a variety of decisions around the user experience on your website.
• Use information obtained through user and customer conversations with customer service chatbots.

Automation for digital businesses with AI is crucial to achieving success in the market

Implementing various automation actions for digital businesses in 2025 through the use of technological tools based on Artificial Intelligence (AI) that facilitate the performance of accounting tasks, inventory management or solving user and customer queries and issues will allow you to offer good customer service experience.

It is also crucial to implement digital security mechanisms through which you can protect the personal and financial data of users, as well as the finances of the online store, keeping them safe from cybercriminals, which will contribute to a good online reputation and, therefore, greater profitability.