How to promote your business on Instagram with the new “Popular Nearby” feature


Popular Nearby

As you already know, Instagram is always looking for new ways to help small businesses that offer their products and services on their platform. That is why it has just launched the “Popular Nearby” feature to find businesses in the location you want very easily.

After changing the way you share posts in your stories, this update comes to the Explore menu generating very high expectationsWe explain how to make the algorithm work for you in the “Popular Nearby” section!

How to use the new “Popular Nearby” feature to find places of interest

This new function is ideal for finding businesses and individuals near you, just like the “Yellow Pages” directory that WhatsApp is preparing. It seems that the platforms we use daily are doing their bit to support local commerce .

feature to find places of interest

Of course, to be able to access the “Popular Nearby” directory from your Instagram account, you have to have the app updated in its latest version. From there, it’s very easy:

  1. Go to the “Explore” tab on your Instagram by clicking on the magnifying glass icon in the bottom menu.
  2. Click on the map icon that you will see at the top right, right next to the search bar.
  3. You can move freely around the map, as if it were Google Maps, to see the closest locations.
  4. If you prefer to see the Instagram profiles of the businesses in your city, just swipe up and go looking.
  5. And if you want to see the businesses in another location, just click on the magnifying glass icon next to “Popular nearby” and search for the city you want.

Tips for your business to appear in “Popular Nearby”

And if what you want is to grow your business on the Internet, this is an excellent option to reach a larger audience.

Instagram joins the TikTok initiative in support of entrepreneurs like you, as it is a great tool to promote your products and services on social networks.

So, to get the most out of the “Popular Nearby” feature, let’s see what you base your algorithm on:

  • Location
  • Popularity

To appear in the “Popular Nearby” section of Instagram for people in your city, it is crucial to allow Instagram access to your location and, of course, have it activated on your device.

For example, adding a location to the posts you upload helps Instagram to correctly locate you on the “Popular Nearby” map.

And when it comes to popularity, the key is to interact with your followers and generate activity on your account. We recommend using hashtags correctly, posting regularly, and taking advantage of all the news that Instagram brings out to show that you are committed to the development of the app.

So, you know, if you want to appear among the first results of this new function, you just have to activate your GPS location and grow your accountYou will see how your sales increase thanks to the news of Instagram!

Have you already taken a look at it from your Instagram? Let us know what you think in the comments!


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